LOVEfest

The Challenge: A family-run wedding venue needed to escape the commodity trap of the events industry and prove they weren't just selling a beautiful space, but a lifelong sense of belonging.

The Insight: We discovered their business model wasn't B2C (Business-to-Consumer), but C2B (Community-to-Business), where the love stories of their couples became the very asset that saved the farm.

The Result: The film became their most powerful sales asset, the undeniable proof that booking this venue isn't a transaction, but an initiation into a family.