Growlers

The Challenge: A community struggling to heal from collective trauma needed more than just a sports team; it needed a new source of local pride and a place to rally together.

The Insight: We discovered the story wasn't about building a hockey team, but about three founders building a sanctuary for their community, proving a local sports team could be an act of service.

The Result: The film became the team's founding document, a powerful asset for attracting sponsors and new fans by proving the Growlers weren't just selling tickets, but a share in their town's comeback story.