The Calling

The Challenge: A non-profit stewarding irreplaceable natural wonders was facing a critical volunteer shortage, trapped in a transactional 'ask' that failed to capture the profound 'give' of the experience itself.

The Insight: We discovered the story wasn't about the parks needing help, but about the volunteers needing a purpose, reframing the act of service from a donation of time into a life-changing investment in oneself.

The Result: The film became their foundational recruitment anthem, a powerful instrument for attracting a higher caliber of volunteer by proving the role wasn't just a job, but a calling.